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TAC – Urban Spread

Brief

Together with TAC, we built a youth platform to raise awareness of road safety and help reduce road traumas on Melbourne’s arterial roads over summer. Urban Spread is a concert series that brings the best live music back out to suburbs, reducing the need for entertainment-related travel. We put the pulse back into iconic old band rooms from Frankston to Werribee, spreading the ‘Prepare to Party’ message and encouraging revellers to plan ahead for a big night out.

Effect

The social media reach of Urban Spread was a staggering 2,133,778, resulting in Facebook audience growth of 365% and a 537% growth in Instagram followers.

What we did

  • Strategy & Concept Development
  • Event Activation & Management
  • Copywriting & Design
  • Social Media Management
  • Influencer Engagement