Summary
Together with TAC, we built a youth platform to raise awareness of road safety and help reduce road traumas on Melbourne’s arterial roads over summer. Now in its third year, Urban Spread is a concert series that brings the best live music back out to suburbs, reducing the need for entertainment-related travel. We put the pulse back into iconic old band rooms from Frankston to Werribee, spreading the ‘Prepare to Party’ message and encouraging revellers to plan ahead for a big night out.
Effect
The social media reach of Urban Spread was a staggering 2,133,778, resulting in Facebook audience growth of 365% and a 537% growth in Instagram followers.
What we did
- Strategy & Concept Development
- Event Activation & Management
- Copywriting & Design
- Social Media Management
- Influencer Engagement
