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Aguila – Australian Launch


To introduce Colombia’s no. 1 beer to Aussie millennials, we connected Aguila to a global network of carefully selected content creators. We co-created branded content which was simultaneously seeded through our creator’s channels as well as Aguila’s own, both nationally and globally.


The @aguila_au account is now SABMiller’s best performing brand on Instagram, globally achieving an engagement rate of 250% above the category average.

What we did

  • Strategy & Concept Development
  • Social Media Management
  • Influencer Engagement
  • Seeding