Failing to smuggle a Columbian beer into the country unnoticed
To introduce Colombia’s no. 1 beer to Aussie millennials, we connected Aguila to a global network of carefully selected content creators. We co-created branded content which was simultaneously seeded through our creator’s channels as well as Aguila’s own, both nationally and globally.
The @aguila_au account became SABMiller’s best performing brand on Instagram, globally achieving an engagement rate of 250% above the category average.