James joined Taboo in 2015 after spending four years abroad as a Planning Director at Strawberryfrog, New York. Prior to that, he was at Clemenger BBDO and George Patterson Y&R, Melbourne.

James is a strong believer in the power of brands to influence culture via what they do – not what they say. This has seen him create globally impactful campaigns for the likes of Corona, Reebok, Jim Beam, PepsiCo, Barbie the Transport Accident Commission.

Outside Taboo, James is the co-founder of a small but growing kombucha business based in Byron Bay. He is also the co-founder of two small but growing daughters.