Google Pixel
Telstra Launch
Ushering in a new dawn with the Google Pixel and Telstra
Summary
Telstra was the first telco in Australia to exclusively launch the Google Pixel – the most coveted evolution in mobile technology since the iPhone. Despite it being a global launch, Australia’s geographic position meant Aussies would be among the first on the planet to usher in the new dawn of Google Pixel.
With its revolutionary low light camera in mind, Taboo identified nine of Australia’s most influential photographers to be the #earliestadopters. The day before the launch, these nine tastemakers received their Google Pixel along with a brief: capture the ‘new dawn’ of 20.10.16 by literally capturing the sunrise from their unique vantage point. Four states, nine perspectives, 30 pieces of content, 2.3 million unique impressions, all captured on the one new, epic phone.
Results
There was a recorded 25% increase in average engagements for @telstra, the brand’s highest to date.
Our #earliestadoptors had an organic reach of just around 1.6 million on Instagram alone and upward of 2.3 million unique organic impressions.
