Telstra

Ex-Stream Coverage

Taking streaming to the max

Summary

To demonstrate the power of the Samsung Galaxy S8 on the Telstra Network, Taboo developed Extreme Coverage – a Facebook Live series hosted by action sports influencers in some of Australia’s most remote areas. Through the power of the S8 and Telstra’s network, we let our audience ride along and interact with their favourite athletes in real-time, live on Facebook.

Results

In total, 1.5 million people experienced the live demonstrations, with over 800,000 social media engagements – a 53% increase in Telstra’s average engagement.