TELSTRA

Summary

When AFL announced the suspension of the 2020 season, Taboo and Australia’s fastest network responded with appropriate speed. Knowing nothing can replicate being at the game, we wanted to bring back the competition, entertainment, rituals and sense of community that our nation-in-lockdown was yearning for. Enter the Australian Dice Football League (ADFL) – designed to bring fans and players closer together and give us all something to cheer about. Unfurl your footy scarf and settle into all the action at afl.com.au/dicefooty

Results

• 300 hours of entertaining branded content produced (remotely) for Australians (15M reach)
• 600+ players shared ADFL creating an organic reach of 1.4M+
• 2.7m minutes watched (45K hours watched in total)
• 3m video views
• 99% positive sentiment – Unheard of for Telstra! The sentiment extended beyond Andy Lee and the players across to Telstra.