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TAC

Road to Zero

Empowering the next generation of road users

Summary

As part of TAC’s 10-year exhibit in the Melbourne Museum, Taboo created a world-first technology platform that lets Victorian students create their own road safety campaigns. By accessing TAC’s extensive database of crash data, students can discuss how they are most at risk on the roads and develop relevant road safety strategies. The platform then allows students to access thousands of cinema-quality content pieces, bespoke music, graphics and special effects to make limitless, customised videos to be shared extensively among friends and colleagues.

Results

  • The experience has been running at capacity since opening in term 1, 2019
  • It is anticipated that twenty thousand students will create their own film every year, with the ambition to attract every year 9 student across Victoria over the 10-year exhibit.

Case Study

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Hennessy

Uniting Urban Vanguards

An advertising agency for a world that hates advertising
[email protected] +61 (03) 8840 0842

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