About Contact

Taboo – The Dark Truth

Brief

The Dark Truth is what you get when you see the unseen and say the unsaid. At Taboo, it’s not only how we see the world, it’s how we find those hidden spaces where our clients can thrive. So, in true Taboo product-making spirit, we made a spirit. A limited-edition absinthe, best served naked under the light of a full moon. The Dark Truth has since attracted interest through word of mouth and can be found in bars as far off EP & LP in West Hollywood.

Effect

Our absinthe adds to the long list of successful brands and products made by the humans of Taboo; from kombucha to hot sauce, to bars, poetry and fashion.

What we did

  • Concept Development
  • Product Development
  • Copywriting & Design Seeding