Creating liquid assets of our own
Advertising agencies are forever pushing their clients to be bold, brave and to take risks. But being bold and brave is easier said than done, particularly when – as the agency – you don’t actually have any skin in the game.
We decided it was time to come out from behind our clients’ brands (and budgets) and put our money where our mouths were. After winning a bid from Parks Victoria, we designed, built and launched Supafish – a giant, floating alcohol – infused floating bar and restaurant, and put it on Melbourne’s Yarra River.