Summary
SÜK exists to solve a very real problem with traditional workwear: it only really works for certain people, with certain body shapes. Growing up on farms and worksites, founder Mimosa Schmidt was plagued by a problem – she never felt like she belonged. So she ditched her baggy overalls and got busy creating SÜK – a sustainable workwear range that gives people of all shapes and sizes the confidence to be their most creative selves.
Together with Mimosa, we developed the brand strategy, launch campaign, not-for-profit affiliation, e-comm lookbook, and social media strategy and content to get SÜK into the hands of makers and creators all over the world.
