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Schweppes – Floating Market

Brief

Taboo was briefed by Schweppes to create a memorable and authentic brand experience at the Night Noodle Markets as part of Good Food Month across Brisbane, Sydney and Melbourne.

Effect

Taboo developed and launched a unique and vibrant Floating Market. Drawing inspiration from the river markets of Thailand, Indonesia and Vietnam. Two new flavoured Mineral Waters are served from market boats, stacked high with fruit, in a river setting running through the activation space.

The Schweppes Floating Market brings an authentic Asian experience to the Night Noodle Markets. The activation was recently featured on the #1 global trend blog, Trend Hunter.