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Nike – Techpack

Brief

To launch the Nike Tech Fall 2015 apparel range, we designed, produced and delivered an innovative custom packaging solution to 100 of Australia’s top media personalities and influencers.

Effect

The Tech Pack was featured on Sneaker Elite, Sneaker Freaker and much more in addition to grabbing the attention of global package design tastemakers, The Dieline.

What we did

  • Strategy & Concept Development
  • Package Design
  • Influencer Engagement