Collaborating with Nike to do the impossible
To bring to life Roshe Flyknit’s proposition of “Lightweight Defined,” we collaborated with 12 emerging social influencers and Nike athletes. The mix included DJs, artists, athletes and tastemakers all willing to defy gravity for a day. The iconic levitation photography was shared across each influencer’s extensive network, and in one case, was used as an album cover.
Engaged 800,000+ users, prompting over 42,000 interactions across Instagram alone.