Nike – Football X
Making Nike’s street game strong
To launch a five-a-side football movement, we invited football obsessed influencers with backgrounds across sport, arts, music and fashion to have a one-night-only, fully immersive experience. Playing matches in three custom-built soccer fields in Melbourne – a concrete warehouse, Chinatown and a CBD rooftop – influencers captured and shared content through their extensive social network.
12 team tournaments over two weekends were covered in Acclaim and Local FC magazine, putting Football X in front of Australia’s most passionate players.
What we did
- Strategy & Concept Development
- Influencer Engagement
- Event Management
- Content Creation & Design
- Social Media Management
- Brand Collaboration