About Contact

Nike – Football X

Brief

To launch a five-a-side football movement, we invited football obsessed influencers with backgrounds across sport, arts, music and fashion to have a one-night-only, fully immersive experience. Playing matches in three custom-built soccer fields in Melbourne – a concrete warehouse, Chinatown and a CBD rooftop – influencers captured and shared content through their extensive social network.

Effect

12 team tournaments over two weekends were covered in Acclaim and Local FC magazine, putting Football X in front of Australia’s most passionate players.

What we did

  • Strategy & Concept Development
  • Influencer Engagement
  • Event Management
  • Content Creation & Design
  • Social Media Management
  • Brand Collaboration