Giving Hummingbird a name, a pack and a purpose
Developing a brand from scratch is a favourite pastime for Taboo. From concept to finished product, we did it all for Hummingbird, a new FMCG company entering the very competitive health category; naming strategy, identity design, style guide, product category positioning, packaging design, and implementation.
We created a cheerful, colourful design in a packaging shape that broke convention and stuck out from all the other breakfast-y brands using a strong, fun and fashionable illustration style inspired by minimal Japanese packaging and patterns, unique to each SKU.
Hummingbird gained 15,000 in subscriptions in the first three months and is now a national brand.