About Contact

Hummingbird Porridge – Packaging Design

Brief

Disrupt the supermarket cereal aisle with a packaging concept that stands out from the crowd and extends the Hummingbird product family’s cheerful, fun, approach to design.

What We Did

A clean colourful design, in a packaging shape that breaks from convention and sticks out amongst competitors on the shelf. A strong, fun and fashionable illustration style inspired by minimal Japanese packaging and patterns is unique to each SKU.

Results

Within the first 3 weeks of launch (Feb 2018), the Porridge range has sold over 1,000 units online.