Hummingbird Porridge – Packaging Design
Breaking breakfast boredom both on the shelf and in the kitchen
Disrupt the supermarket cereal aisle with a packaging concept that stands out from the crowd and extends the Hummingbird product family’s cheerful, fun, approach to design.
What We Did
A clean colourful design, in a packaging shape that breaks from convention and sticks out amongst competitors on the shelf. A strong, fun and fashionable illustration style inspired by minimal Japanese packaging and patterns is unique to each SKU.
Within the first 3 weeks of launch (Feb 2018), the Porridge range has sold over 1,000 units online.