Häagen-Dazs – Häagen-Dazs House
Curating an ice cream tasting experience like no other
To re-launch the world famous ice cream brand in Australia, we designed, curated and built the Häagen-Dazs House, a premium pop-up ice cream experience. Featuring artworks by renowned NY-based artist Henry Hargreaves, the House included The Ultimate Tasting experience: a personalised 45-minute tasting and flavour profiling appointment.
All bookings sold out in a single afternoon, attracting over 20,000 guests across both Melbourne and Sydney.
What we did
- Strategy & Concept Development
- Event Activation & Management
- Copywriting & Design
- (Hell, we built a restaurant)