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Häagen-Dazs
Häagen-Dazs House
Curating an ice cream tasting experience like no other
Summary
To re-launch the world-famous ice cream brand in Australia, we designed, curated and built the Häagen-Dazs House, a premium pop-up ice cream experience. Featuring artworks by renowned NY-based artist Henry Hargreaves, the House included The Ultimate Tasting experience: a personalised 45-minute tasting and flavour profiling appointment.
Results
All bookings sold out in a single afternoon, attracting over 20,000 guests across both Melbourne and Sydney.
