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Goose Island – The Fleet


When Chicago’s original craft brewer migrated down south, Taboo was asked to create a sampling experience that would turn some heads and open some mouths.

What We Did

Taboo created a fleet of beer-pouring vehicles, turning a vintage ’79 Ford F250 and two hybrid bikes into fully functioning bars. The fleet was designed to introduce Australian drinkers to Goose Island whilst delivering the brand experience to events, festivals and parties across Australia.


Serving up thousands of samples in its first year (and counting), the Goose Island fleet is now rolling out at all major beer festivals in Australia including Sydney Beer Week, Taste of Tasmania, Good Beer Week and more.

Campaign Service Provided

  • Concept Development
  • Copywriting & Design
  • Brand Experiences
  • Event Production