Summary
When Chicago’s original craft brewer migrated down under, Taboo was asked to create a sampling experience that would turn some tilt heads and bend elbows.
Taboo created a fleet of beer-pouring vehicles, transforming a vintage ’79 Ford F250 and two hybrid motorbikes into fully functioning bars. The fleet was designed to introduce Australian drinkers to Goose Island whilst delivering the brand experience to events, festivals and parties across Australia.
Results
Serving up thousands of samples in its first year (and counting), the Goose Island fleet rolled out into all major beer festivals in Australia including Sydney Beer Week, Taste of Tasmania, Good Beer Week and more. And they continue to roam the county, quenching thirsty Australians as they do so.
