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Coopers

Australian IPA Launch

Summary

Following on from the successful launch of Hazy IPA, TABOO was tasked with launching Coopers Limited Edition brew, Australian IPA, in a continued effort to drive brand recruitment from a more progressive audience. The packaging design and campaign were inspired by Australia’s iconic red desert core landscape – a symbol of our nation’s natural strength, resilience and beauty.

15 second animation

6 second animation

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