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Bonds

Splendour in the grass activation #SITG2019

Summary

Our bedrooms are a place of comfort and intimacy – where we can let our guard down and express our true selves. They’re also the place where all the real fun happens at any house party. So to launch the new BONDS ultra-comfortable Retro Rib range, we bought the best of the bedroom to life for music-lovers at 2019 Splendour in the Grass.

Results

  • Over 10,000 people came through the doors
  • Over 2.7m impressions on festival content
  • 98% Instagram story completion rate
  • Over 247 prizes won

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