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Barbie

You Can Be Anything

Bringing Barbie back for good

Summary

In the face of declining sales, Mattel approached Taboo to help rebuild Barbie’s cultural relevance amongst Aussie children and parents.

To localise their global positioning, “You Can Be Anything,” we found three inspirational Aussie kids who were living proof of this ethos and put them at the centre of our integrated campaign.

Result

Our campaign reversed a decline in sales for the first time since 2013 resulting in a 20% jump in point of sale and a 16% increase in shipping. We broke the stereotype by creating the first Barbie ad to feature a boy

Case Study

TVC – Quincy

TVC – Cael

TVC – Grace

Cael the humanitarian

Quincy, champion surfer

Grace, Youtube sensation

Cael

Quincy

Grace

Cael

Quincy

Cael’s family

Quincy and her Dad

Grace in the editing studio

Quincy the champion

next project

Nike

Techpack

Putting Nike’s Fall Tech Range in a beautiful place

an advertising agency for a world that hates advertising
contact@taboo.com.au +61 (03) 8840 0842

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